About Us


Choiceness Ltd was founded in London, United Kingdom. Reflect was born at the beginning of 2021 and the focus was to create wellbeing tools that were easy to use and accessible for everyone. Focusing on daily tracking of thoughts, feelings, behaviour and habits. Our aim is to create a safe space allowing our customers to reflect and work on positive habits on a daily basis.


Our mission is to create a beautiful, high-quality and effective product to help our customers live their most authentic, fulfilled lives.
Establishing simple, positive routines and principles of success is key in order to live more successfully, happily and fully!
Reflect is designed with your mental health in mind. To help our customers live with intention, creating healthy habits each day, that positively impact mental health, wellbeing and self-care.


Choiceness strive to encourage understanding & acceptance for better mental health, to normalise the common, often negative perceptions which surround it.


Our Reflect by Choiceness family is our number one priority. Their wellbeing and happiness to live a fully conscious life are at the ❤ of every decision we make.


We offer an open and non-judgemental space to encourage personal growth. Where we can, we will offer appropriate advice or signposting to helpful tools and professional services.